Facebook fans were challenged to assist the Most Interesting Man
in creating The Most Interesting Jam. After thousands of suggested
ingredients, videos were posted of the Most Interesting Man tracking
down and mixing-in the three ingredient suggestions he deemed
most interesting. Upon completion, a single jar was auctioned on
Ebay, with proceeds going to The Hairy Nosed Wombat Foundation.
The winning bid for this single jar of jam: $1,070. What began as a
humble Facebook effort ended up receiving over 98 million media
impressions.